Your Analytics page got a major upgrade. It now answers not just "how many people visited?" but "who are they, where did they come from, and what did they do?"
What's new
- KPI cards — Unique Visitors, Profile Views, Clicks, and Click-Through Rate at a glance, each with a comparison to the previous period.
- Audience breakdowns — Six panels covering Locations, Traffic sources, Top referrers, Devices, Browsers, and Campaigns.
- World map — Click Show map in the Audience section to see your visitors across the globe.
- Click to filter — Select any breakdown row or country and the whole dashboard filters to just that segment. Combine filters to answer questions like "what do my Instagram visitors from Brazil click?"
- Today view — An hourly view of the current day, handy right after a big post.
Numbers are also more honest now: known bots are filtered out, and Clicks include taps on your social icons.
Read the full guide: How do I see how my page is performing?