Custom Form Block

Form blocks let you create forms to collect information from your visitors, whether it's email sign-ups, feedback, applications, RSVPs, or any other data you need. Forms are available on all plans.

How to create a form

1. Click the Add Block button on your profile editor.
2. Select Form from the block type list. You can choose the general Form option (under Content) to start from scratch, or pick Collect Emails (under Engagement) to start with a ready-made email sign-up form.
3. The form builder will open where you can configure your form.

Form settings

• Title — The heading displayed at the top of your form.
• Description — Optional instructions or context for your visitors.
• Button Text — The text on the submit button (default: "Submit").
• Success Message — The message shown after a visitor submits the form (default: "Thank you!").
• Hide Labels — Toggle this on to hide field labels, showing only placeholder text inside each input. Useful for compact, single-field forms like email sign-ups.

Collecting subscribers

If your form includes an Email field, a Collect subscribers toggle appears in the form builder. When enabled, every email submitted through the form is automatically added to your subscriber list (viewable in Analytics > Subscribers).

This is the recommended way to collect email sign-ups on your page. The Collect Emails template in the Add Block modal creates a single-field email form with this toggle already enabled.

If you have Mailchimp connected, subscriber-mode submissions are synced to your Mailchimp list automatically. See Connecting to Mailchimp for setup instructions.

Field types

Each form can have multiple fields. The following types are available:

Text inputs

• Short Text — A single-line text input. Good for names or brief responses.
• Long Text — A multi-line text area. Good for comments, feedback, or detailed answers.

Validated inputs

• Email — A text field that validates email addresses.
• Phone — A text field for phone numbers.
• URL — A text field that validates web addresses.
• Number — A numeric input field.

Choice inputs

• Dropdown — A select menu with predefined options. Visitors pick one.
• Checkbox — A list of options where visitors can select multiple.
• Radio — A list of options where visitors pick exactly one.

For Dropdown, Checkbox, and Radio types, you provide the choices (minimum 2 options) when building your form.

Date and time

• Date — A date picker.
• Time — A time picker.
• Date & Time — A combined date and time picker.

Other

• Rating — A 5-star rating input.

Building your form

• Click Add Field to add new fields to your form.
• Set the label (what visitors will see).
• Choose the field type from the options above.
• Mark fields as required if they must be answered before submitting.
• Drag fields to reorder them.
• At least one field must be marked as required.

Viewing responses

Form responses are available in your Analytics panel:

1. Go to the Analytics tab in your admin dashboard.
2. Click on the Forms section.
3. You'll see a list of your forms with response counts and the date of the last response.
4. Click on a form to view all individual responses in a table format.

You can also export responses as CSV for use in spreadsheets or other tools.

Notifications

You'll receive a notification when someone submits a response to your form, so you can follow up promptly.